Frequently Asked Questions

Get answers to common questions about Wella – Advanced Creative Director.

Expect 90 to 180 minutes depending on complexity, hair length, and whether bond treatments or lightening are required. Your stylist will provide a time estimate during consultation and aim for efficient, precise application for optimal results.

No—when performed by trained stylists we use bond-repair treatments and gentle Wella formulations to minimize damage. We assess hair condition, adjust the formula and processing, and recommend strengthening at-home care to maintain health and color longevity.

Longevity varies by hair porosity, lifestyle, and maintenance, but expect 6–10 weeks of vibrant color before retouching or toning. Using recommended sulfate-free products and limited washing prolongs depth and shine between salon visits.

Absolutely. Our advanced colorists specialize in transformative color changes, including lifts, vivid fashion shades, and dimensional techniques. We plan lifts, treatments, and maintenance to protect hair while achieving the desired dramatic result safely and artistically.

Use Wella professional color-safe shampoos, conditioners, and weekly bond-repair masks. Limit heat styling and chlorine exposure, wash less frequently with cool water, and schedule salon glosses or toners to refresh vibrancy as recommended by your stylist.

Arrive with hair unwashed for up to 48 hours if possible, avoid recent chemical services without disclosing them, bring inspiration photos, and inform us about allergies or scalp sensitivity. Your stylist will review expectations and tailor the plan.