Frequently Asked Questions

Get answers to common questions about Pureology Superfood Soft Hydrating Mask.

We recommend using the mask once weekly as a repair treatment. For very dry or chemically treated hair, increase to twice weekly temporarily. Leave on for 5-20 minutes depending on damage level, then rinse and style as usual.

Yes — the Pureology mask is formulated to be color-safe and preserve vibrancy. Its sulfate-free, gentle ingredients hydrate without stripping pigments, making it safe for color-treated and highlighted hair when used as directed.

Apply the mask for 5-20 minutes based on hair condition: shorter for light hydration, longer for intensive repair. Heat or steam can enhance penetration, but follow your stylist's guidance to avoid over-processing.

Yes — it pairs well with most salon services and complements color treatments and blowouts. For chemical services like perms or relaxers, consult your stylist on timing to ensure optimal results and prevent interference.

The lightweight formulation minimizes buildup, so fine hair typically won't feel weighed down. Apply sparingly, focusing on mid-lengths and ends, and dilute with a small amount of conditioner if needed to maintain bounce and movement.

Most clients tolerate the mask well, but if you have scalp sensitivities or known allergies, perform a patch test first. Review ingredient list with our stylist; we can recommend alternatives or adjust application to avoid irritation.